Caroline the Future Librarian

Caroline Davis | LIBR 265-10 | SJSU | Wrenn-Estes

Seventeen

Title: Seventeen
Editor-in-Chief: Ann Shoket
Company: Hearst Corporation

Summary: Celebrity gossip, fashion advice, makeup and relationship tips – Seventeen magazine has it all!  The magazine is divided into themed sections, with color coded borders that make it easy to flip to the articles you want, whether fashion, beauty, health, love life, or your life – which features interviews with real Seventeen readers!  The issue I reviewed, May 2010 (pictured), had themed articles within each section.  For instance, the fashion portion seemed to be primarily devoted to pages of shoes, and the beauty section was all about using self tanners and protecting your skin with sunscreen – a great lead in for summer.  Since it’s graduation season, there was advice on dating after high school, and tips on how to thrive at college.  It was also a “freebie” issue – chock full of giveaways, from gift cards and shoes to cameras, a bike, and even a computer!  The cover article was an interview of actress Shailene Woodley, from The Secret Life of the American Teenager, and there were lots of other celebrity tidbits.

Critical Evaluation: I have to say it: Ads.  Lots of ads.  Of course, this is not surprising, but the ads and articles are so similarly formatted that it was sometimes hard to tell the difference (other times it was obvious they were intentionally juxtaposed – after Seventeen recommended a Clinique sunscreen in the self-tanner promoting article, the next page opened to a two-page spread advertising the exact same product).  I don’t have a big problem with marketing, I just hope that the teen readers are perceptive enough to view them with a critical eye.  There were some things I was pleased to see – I didn’t expect to find a health section, including a work out and some healthy eating tips.  They also had an article about teen pregnancy, which I thought was fairly balanced – they portrayed keeping the baby, putting it up for adoption, and abortion as equivalent options without placing judgment, and mentioned abstinence as a choice but promoted safe sex as an alternative.

Reader’s Annotation: Check out Seventeen magazine for fashion and makeup advice, relationship tips and even celebrity gossip!

Editor-in-Chief Information: Prior to her position at Seventeen, Ann Shoket was the Executive Editor of CosmoGIRL! magazine, where she developed the friends, love and celebrities sections.  She also worked as the Web Editorial Director of cosmogirl.com and redefined the magazine’s online presence.

“Shoket has a B.A., cum laude, from New York University and a certificate in Media Management from The New School. She currently lives in New York City.” (Source)

Genre: Alternate Formats, Non-Fiction, Relationships, Fashion

Curriculum Ties: N/A

Discussion Ideas:
1) How does seeing so many advertisements make you feel?  Does it bother you?
2) How well do the headlines on the cover actually portray the content of the article?
3) Do you have a favorite section of the magazine?  Do you think they provide good advice?

Interest Age: 12 and older

Challenge Issues: sexual content

Challenge Defense Ideas:

• Become familiar with the magazine and its content.

• Refer to the collection development policy of the library, if none, see here to develop one right away.

• Try to get reviews of the magazine from teens who read it.

Selection: I wanted to include a magazine that was targeted to a teen audience.  I knew that Seventeen would be a good choice – I used to read it as a teen!

Extras:

Official website

Advertisements

May 14, 2010 - Posted by | Magazine | , , ,

3 Comments »

  1. Thanks for this very thorough review, but I definitely think that older teens are too old for Seventeen magazines. I used to subscribe the Seventeen and Cosmogirls, but I have outgrown them. They’re definitely colorful and fun, but I find them trite after 6-7 issues.

    Comment by Stella | May 14, 2010 | Reply

  2. Cosmogirl*

    Comment by Stella | May 14, 2010 | Reply

  3. Thanks for your comment! To be honest, I completely agree. I think we’re always aspiring to be a little bit older, so young teens and preteens will devour magazines like Seventeen, believing that they’re indicative of the teenage experience, when actual teens (like you, I assume) have grown out of them and are reading fare created for adults (perhaps Cosmo or In Style, maybe something totally different).

    For this blog, which is part of a class assignment (but I hope to continue, perhaps in a different direction), I needed to select titles that were specifically aimed at teens, and not just items for adults that teens are reading. So that is why I chose Seventeen, even if it doesn’t necessarily appeal to most older teens.

    Comment by carolinekiwidavis | May 14, 2010 | Reply


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: